Advertising has loads of types and methodologies and their differences in advertising their usage vary in comparison to the needs of the advertising being made. However, one cannot avoid the immense impact that occurs due to subconscious advertising.

 

And here comes a question what is subconscious advertising?

 

Anyone could argue that they rarely look at billboards or large and big constructed structures filled with advertised products and services, anyone could simply acknowledge the fact that most of us are actively thinking about the problems in our lives or even the joys while driving our cars.

 

But here is the thing, almost everyone driving a car can say how much they are actively thinking about something that isn’t an advertisement on the road, but they all can admit to them not actively thinking about driving too.

 

Let’s experiment, what happens if you ask your friend whilst driving a car what they are thinking? It would be impossible for them to acknowledge that they are driving a car, and if you point that out their answer would fall around the area of you being Mr. Obvious.

 

But guess what? Your ad is required to be Mr. obvious, our minds function in a way where the mind would throw away the commonalties to the subconsciousness such as breathing, here you go you just realized that you are breathing by simply reading about it.

 

Outdoor advertising is one of the ways advertising hits people’s subconsciousness as being simply there. No one talks about Coca-Cola but mostly we are all aware of its existence, but obviously, such a brand has been using most of all the advertising methods.

 

As such Outdoor advertising has loads of types click here if you want to check them out.

What are the Different Types of Outdoor Advertising?

 

Outdoor Advertising is too expensive!

 

Maybe, if we are talking 2019, however, it's 2021 and the waves of our unfriendly disease have passed but the pricing of outdoor advertising hasn’t, as it goes down the hill due to people not visiting anything but their kitchen at night, businesses have been turning to digital marketing in bulks, and this is an opportunity for small businesses hence the fact that outdoor advertising especially billboards were made for a business that had the marketing capital for such a methodology.

 

It is an opportunity because now as a small business, there isn’t this large barrier to entry anymore.

 

 

 

Digital marketing is much cheaper!

 

Digital marketing is indeed cheaper than a billboard, not just that, it can even be more efficient, but there is a catch. Digital marketing requires loads of procedures it cannot offer 1 little thing that differentiates brand identities from each other.

 

Let’s take Facebook for example, to have a functional Facebook page, it is required to have a team managing it which can consist of a bunch of moderators, some content creators, and at least an ad buyer in addition to lots of design, thus a designer.

 

This means there are consistent salaries to pay in addition to the fact that the team has to have an accurate direction especially since the ad buyer has to be professional to provide the actual reach that returns in sales and not just big numbers with no sales whatsoever.

 

This means that launching a digital marketing campaign for the sake of awareness will require having a department for it specifically, which means an HR nightmare and loads of management to maximize efficiency, whilst adding the demand of these employees in this business sector, increases turnover rates leading to damages to your Facebook page until employing the missing employee(s).

 

But then again, isn’t a billboard simply expensive?

Not all billboards are expensive, it depends on location, click here and you might end up saving loads of money. What do you think is a good location for outdoor advertising?

 

As for it being expensive, remember the last ad you saw on YouTube or Facebook? What did you do to it? Let me guess SKIP!

 

This is how most people deal with ads, not to mention ad blocker users if you simply google their population, results will say that by 2021 they have reached 42.7% of all internet users globally, but you can’t block a billboard can you?

 

Here is the catch, digital marketing requires loads of know-how, being extremely up-to-date, and hunting the right customers in the right places.

However, a billboard is simply there on a high road where there is guaranteed traffic.

 

Simply put digital marketing is similar to an investment it can win you a lot whilst it can fail in terms of marketing cost effectiveness thus being risky. Whilst billboards are like real estate, you simply are guaranteed advertising effectiveness, it can’t be blocked and the traffic is assured.

 

But what is the 1 little thing that differentiates brand identities from each other in correlation to digital marketing and having billboards?

 

As easy as it sounds, it's a luxury.

 

 

 

Remember the skip button you clicked on the last ad? It has more meanings than you can imagine. People tend to treat digital marketing as something inexpensive and easily attained. The thought is simply that a small brand can’t have advertising on a billboard lying around, and what does luxury provide your brand identity? Trust!

 

Trust is the one thing a brand cannot fail at; your brand’s reputation is always a priority as it correlates with profits. And as clear as it is, billboards build clarity towards your brand’s reputation, a clarity that says I’m a brand that exists, I’m a reputable big business within the cake of the business industry.